On August 28, 2025, The Smarter E South America—Latin America’s largest smart energy event—concluded successfully at the Northern Exhibition Center in São Paulo, Brazil. As an industry leader with 17 years of experience in the PV mounting system sector, Soeasy Solar made a spectacular appearance with its full-scenario product portfolio. Leveraging its robust technological strength, built on over 70 patented technologies and more than 20 authoritative quality certifications, the company won high praise from clients in Brazil and across Latin America. It also secured multiple cooperation intentions on-site, laying a solid foundation for the brand to further penetrate the South American market.

Strategic Positioning Amid South America’s Energy Transition Wave

The Soeasy Solar team conducted in-depth research on the South American market and spent four months preparing for the exhibition, making precise arrangements tailored to Brazil’s unique geographical, climatic, and energy structure characteristics. Fully aware that distributed PV accounts for 68% of Brazil’s PV market and that the agriculturally dominant country has an urgent need for composite land use, Soeasy Solar’s exhibited product portfolio achieved precise coverage of all scenarios, including industrial & commercial, residential, agricultural, and large-scale ground-mounted PV plants. This localized strategy, rooted in in-depth market insights, helped Soeasy Solar stand out at the exhibition and become a core focus for South American clients seeking highly adaptable solutions.

Localized Innovation Breakthroughs in the Product Portfolio

Soeasy Solar’s DemeterAGRO mounting system emerged as the most talked-about star product. This customized solution, specifically designed for Brazil’s agricultural scenarios, elevates PV panels to an optimal height of 2-3 meters and features a 30° “golden tilt angle”—maximizing the capture of Brazil’s abundant solar energy while reserving sufficient space for agricultural machinery to pass through. Its innovative crop protection design effectively resists frequent severe storms and excessive sunlight in South America, perfectly aligning with Brazil’s core demand for “synergistic development of agricultural productivity and clean energy.” This innovative model of dual land use is an ideal choice for addressing climate change and boosting returns.

 

Targeting Brazil’s mainstream distributed PV market, Soeasy Solar demonstrated its professional capabilities through eight series of rooftop solutions. Among them, the Apollo SEAM non-penetrating metal rooftop system is precisely adapted to local mainstream rooftop types such as Kliplok and standing seam roofs. Its customized clamp design prevents damage to the rooftop’s waterproof structure. The Solaris HOOK tile rooftop system, with its broad compatibility with ceramic tiles and glazed tiles, has become the preferred solution for residential users. Particularly noteworthy is the ballasted flat roof series: its fully pre-assembled design and concrete weighting solution not only strictly comply with Brazilian building codes but also shorten on-site construction cycles by over 40%, accurately addressing the industry pain point of high labor costs in the region.

 

In the ground-mounted system exhibition area, the “golden combination” of the TerraSP single-post system and TerraAL aluminum alloy system attracted widespread attention. The modular design of TerraSP enables flexible adaptation to Brazil’s diverse terrains, supporting efficient deployment from flat areas to sloped plots. Meanwhile, the TerraAL system—crafted from anodized aluminum alloy—boasts a lightweight structure, excellent corrosion resistance, and superior structural strength, making it the preferred solution for large-scale utility projects. All these products have obtained multiple international authoritative quality and patent certifications, and they all demonstrated excellent structural stability in load tests.

In-depth Value Resonance at the Exhibition

Centered on the design concept of “technology visualization,” Soeasy Solar’s booth used on-site models to intuitively demonstrate the installation methods of different systems, allowing clients to experience product advantages in an immersive way. A professional service team, composed of technical consultants and sales personnel, provided customized solution consultations based on each client’s project pain points. This efficient and in-depth interactive communication model transformed Soeasy Solar’s technological advantages into tangible value for clients: agricultural clients’ concerns about improving land utilization, rooftop clients’ worries about protecting waterproof structures, and large developers’ emphasis on installation efficiency and cost control—all found precise responses in Soeasy Solar’s solutions.

 

During the exhibition, Soeasy Solar successfully secured multiple cooperation intentions. These collaborations were driven not only by high recognition of the product performance but also by a deep resonance with Soeasy Solar’s philosophy of “harmonious coexistence between energy and the environment.” Soeasy Solar is committed to leveraging innovations in PV mounting technology as a “spear” to inject more “Made in China” strength into the green transition of this region.

A Long-term Path of Deep Cultivation Driven by Green Commitment

Soeasy Solar’s outstanding debut in Brazil is an inevitable result of the team’s 17 years of technological accumulation and market insights. A solid intellectual property moat built with over 70 patented technologies, high-standard barriers formed by more than 20 international quality certifications, and a sense of awe and in-depth research for each market—together, these elements have forged the brand’s core competitiveness.

 

The conclusion of the exhibition is not an end, but a new starting point for Soeasy Solar to deepen its presence in the South American market. Guided by the trust and expectations of on-site clients, Soeasy Solar will continue to empower the entire lifecycle of PV projects with innovative technologies. On this vibrant land of new energy, the company will write a new chapter of clean energy and sustainable development, contributing the outstanding innovative strength of “Made in China” to the global energy transition.
 
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